General Heat Corporation has been a leading manufacturer of various kitchen appliances under the trademark, La Germania for the past 30 years. This is by virtue of a licensing agreement between Bertazonni SPA of Italy. Boasting of a strong research and development staff, General Heat has continued to dedicate itself to product innovation in order to come up with better quality products to meet costumers' demands. This commitment to quality made it possible for the company to attain domestic leadership. Its products are exported to countries like Hong Kong, Singapore, Brunei, Indonesia, Guam, and Australia. General Heat also supplies original equipment to other manufacturing firms like Matsushita Electric Phils. Corporation, Electrolux Brunei, Superkalan Gaz Corp., Sanyo Phils., Inc., and Singer Sewing Machine. The company's vision is to be a leading cooking appliance manufacturer of world-class standard in the Asia Pacific Region..