Antonio Calligaris starts his small artisanal business by producing the "Marocca" chair, typical model of the Manzano area in Friuli. THE MAROCCA It is characterized by a sturdy wooden frame, the hand-woven rush seat and the slightly curved legs. Apprentices were in charge of painting the rush using natural colors, while women were in charge of weaving the seats with their skillful hands. The workshop of Antonio Calligaris organizes its production, bringing in wood from the surrounding mountains and straw from the Friulan lagoon.The apprentices of the workshop are entrusted with coloring the straw, dyed with natural pigments.The machines are few, the majority of the work is still done manually and it is mainly women who take care of weaving the seats and putting the finishing touches on the chairs. The economic boom coincides with the modernization of the Calligaris family business: the first automatic straw weaver is installed. Calligaris has become an industry, the leader in a geographical area known worldwide as "the Chair District", which begins to lay the groundwork for the conquest of other markets. In 1986, Alessandro Calligaris, the third generation of the family, takes over the Presidency of the company. Calligaris expands its range with complete furnishing solutions: chairs, tables, furniture, beds, sofas, furnishing and decorative accessories. Wood is no longer the only material by which Calligaris measures its vocation to innovation, the company now also begins to work in metal, plastic, leather and glass. In 1998, the company opens its first American subsidiary in High Point (North Carolina). The last decade has been crucial for Calligaris to establish itself as a truly international company.In 2007, Calligaris Group is 40% owned by L Capital, a private equity fund sponsored by the luxury giant LVMH, giving rise to anew strategy of branding, communication (traditional and digital) and retail. In 2008 Calligaris opens its first Flagship Store in Milan, which is then followed in 2012 by a second one in Paris nel 2012.