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Plüsch Decor is a branch of Plüsch that focusses on home decor & accessories. German for ‘plush, luxurious and refined’ Plüsch exemplifies a modern, engaging experience. Originally constituted as ‘Poggenpohl’ 18 years ago by Rati & Hamendra Sharma the company has now been rebranded by their daughter, Sukriti Sharrma, as ‘Plüsch’. As they diversified to encompass nine more high- end interior brands they felt the name ‘Plüsch’ better represents the much- needed strong, iconic brand name to assemble the extensive product portfolio under one umbrella. Representing the world's leading brands in exclusive pan India tie-ups, Plusch has carved out a genuine,unshakeable reputation through an honest approach, dedication, immaculate execution and client satisfaction. Over time, it diversified and expanded its product portfolio to represent many other prestigious and luxurious lifestyle brands. While Plüsch living focusses on kitchens,wardrobes, appliances and upholstered furniture, Plüsch decor focusses on home decor and accessories. It is Sukriti’s new venture, where she looks at bringing in a fresh perspective, by expanding the plüsch portfolio into accessories and décor. “My parents brought in a lot of quirky brands from their travels abroad to display on the kitchen counters in our showrooms. A lot of clients who walked in loved them which made me think of expanding the plüsch portfolio into a new field of accessories and creating Plüsch Decor, which aims to provide our clients with luxury high-end accessories and outlandish decor inspired from around the world” Sukriti Sharrma Today Plusch has the showrooms in Mumbai, Delhi, Bangalore, Hyderabad and Kochi with plans of expansion to Chennai and Ahmedabad.